More than a third (38%) of complex purchases end up in no decision. That means two things. One, convincing customers to take action is difficult. And two, sellers spend a lot of time trying, but failing, to win a decision. Then they have to start the process over again with the next customer. There’s a better way.
MJAK sales training teaches sales reps the behaviors they need to take control of the sale and guide buyers to a decision. Our courses teach sellers how to take control of the buying process from the start. They learn how to build constructive tension with buyers that moves conversations forward. And they discover how to get customers to think about their business in a way they haven’t thought about it before.
The difference between a successful sale and a failed sale comes down to being able to shift a customer’s thinking about their business or highlighting sales operation problems and then giving them a compelling reason to take action (a.k.a. being a CLOSER). When individual sellers understand this difference, it changes their performance, their career growth, and their view of the sales profession.